I.Shenzhen's ecosystem of manufacturing and its advantages
As China has become a big manufacturing country, it has created a vast ecosystem for suppliers, workers, service companies, and logistics providers. This ecosystem makes it possible for Chinese companies and companies from all over the world to produce more efficiently and improve the production processes. Various advantages created by Shenzhen’s strong manufacturing industrial ecosystem have strengthened Shenzhen’s design industry. In July 2015, McKinsey Global Institute (MGI) released a research called The China Effect on Global Innovation, which introduced Shenzhen’s manufacturing industry ecosystem in graphic forms and emphatically introduced the cases of engineering innovation encouraged by Shenzhen’s industry ecosystem and its design and manufacturing capability. Shenzhen’s manufacturing ecosystem has made it an important center of efficiency-driven innovation. In competitiveness evaluation of innovation cluster cities across the country, the quantity of patent applications in Shenzhen ranked the first in China. But other soft factors of the ecosystem still need to be reinforced.
Innovative enterprises in engineering technology industry took advantage of supply chain and cooperation partners
DJI, a Shenzhen-based technology company, found a niche in civilian drones and, more importantly, realized that it could reduce the costs by utilizing the manufacturing ecosystem. DJI designed drones for mass market with the help of Shenzhen’s industrial ecosystem and the city’s design and manufacturing power. The company focused on core technologies which can differentiate the products and an operating system that can improve controllability. The company offers a free software development kit, which allows developers and programmers to introduce new applications such as 3-D maps and live video. DJI has quickly grown into the global market leader, accounting for about 70 percent of the civilian drone market. The company has grown from 300 to 3,500 employees over the past two years, including 1,000 personnel in R&D department. DJI has filed hundreds of patents and is aggressively pursuing suspected patent infringers. *
Global competitiveness of China’s industry clusters
In order to improve global competitiveness of innovative industrial clusters, the report suggested policy makers to resolve the quality-of-life issues that is mostly concerned by top-notch talents, especially scientific researchers and engineering innovative talents. At present, air quality, housing conditions, transportation and other soft factors of industrial clusters in China are still unsatisfying. Shenzhen’s manufacturing ecosystem has made it an important center of efficiency-driven innovation. As shown in the graph below, the quantity of patent applications in Shenzhen ranked the first among four major cities in China, but, relevant soft factors of the ecosystem still need to be improved.
II. Data of cultural industry and relevant industries in China and Shenzhen
The added value of national cultural industry and relevant industries in 2015
China’s State Statistics Bureau made an release on Aug 30, 2016. According to Categorization of Cultural and Relevant Industries (2012) and Accounting Methods of the Added Value of Cultural and Relevant Industries,and the State Statistics Bureau, the added value of national cultural and relevant industries in 2015 was 2.7235 trillion yuan, with a year-on-year increase of 11 percent (not excluding price factors), with 4.6 percentage points higher than the GDP growth rate of the same period. The added value accounted for 3.97 percent of the GDP, with a year-on-year increase of 0.16 percentage.
MAIN INDICATORS OF CULTURAL AND CREATIVE INDUSTRY DEVELOPMENT IN SHENZHEN , FROM 2011 TO 2015
Relevant conditions of cultural creative industry in Shenzhen
Shenzhen is one of the design cities of national strategic importance and one of the core cities of modern design in China. It has over 6,000 design enterprises with relatively strong strength and over 60,000 professional designers. In recent years, Shenzhen design industry has an increasingly strong development momentum, consistently creates output value and injects new vitality to the city’s economic development. Since 2003, Shenzhen cultural and creative industry has obtained steady development with an annual average growth rate of over 20 percent. In 2015, the added value of cultural and creative industry in Shenzhen reached 175.7 billion yuan, which was at the forefront among large and medium-sized cities in China. From 2004 to 2015, proportion of the added value of cultural and creative industry was increased from 4.6 percent to 10 percent of the city’s GDP and cultural and creative industry became an important engine to drive rapid and sound economic development. In 2015, China has received a total of 154 awards of Germen IF Design Award. Shenzhen won a total of 42 German IF Design Awards and 35 IF Product Design Awards. The quantity of awards obtained by Shenzhen accounted for over one third of the country’s total, which ranked the first in China. Thousands of industrial design companies currently are vigorously developing in Shenzhen and these companies account for about 70 percent of the market shares of the whole country.
Emerging Industrial Parks
Ten years ago, China (Shenzhen) Tianmian City of Design Creative Industry Estate officially settled in Futian District. It is considered as the representative of the strength of Shenzhen design industry. In the past 10 years, cultural industries and design parks have been spring up in this city and become the substantial carriers of the “City of Design” and the innovation source of quality-oriented, smart city, as well as the platform which facilitates Shenzhen design to go global.
At beginning of 2016, the leading group of Shenzhen Cultural System Reform & Development passed the Shenzhen Cultural Innovation Development 2020 (Implementation Plan) (briefly referred to as “2020 Plan” ) at a meeting. It is pointed out in plan that currently Shenzhen has built 42 cultural creative industrial parks and 20 cultural creative industry base. The city is determined to speed up the construction of 20 more municipal-level cultural creative industrial parks, and will increase two or three state-level cultural industry parks or bases and promote clustered and large-scale development of cultural creative industry.
Among the existing parks, the most distinctive and influential ones include Shenzhen Cultural Creative Industrial Park, Tianmian City of Design Creative Industry Estate, T-PARK (SZ-HK Film & Television Creative Park), China (Shenzhen) Newmedia Advertising Industry Park, Jihong Creative Design Industry Park, Sino-Finnish Design Park as well as Sino-Germany Design Center that is located in Tianmian City of Design Creative Industry Park.
from：Design City of SHENZHEN 2015-2016